Counter cards: Greeting cards that are sold individually. This contrasts with boxed cards.

Standard

A standard greeting card is printed on high-quality paper (such as card stock), and is rectangular and folded, with a picture or decorative motif on the front. Inside is a pre-printed message appropriate for the occasion, along with a blank space for the sender to add a signature or handwritten message. A matching envelope is sold with the card. Some cards and envelopes feature fancy materials, such as gold leaf, ribbons or glitter.

Photo

In recent years, photo greeting cards have gained widespread popularity and come in two main types. The first type are photo insert cards in which a hole has been cut in the centre. A photo slides in just like a frame. The second type are printed photo cards in which the photo is combined with artwork and printed, usually on a high-end digital press, directly onto the face of the card. Both types are most popular for sending holiday greetings such as Christmas, Hanukkah & baby showers.

Personalised

Websites using special personalisation technology, such as Moonpig, allow consumers to personalise a card which is then printed and sent directly to the recipient.

Reusable

These are greeting cards for the budget conscious. There are two common formats for reusable cards. Firstly there are cards with slits in them positioned to hold pages. Secondly there are notepad style cards where pages stick to the back of the cards. The pages that have been used for reusable cards can be removed after being received and fresh pages can be used to reuse the cards.

Musical

Some greeting cards play music or sound when they are opened. They are commonly 3D handmade birthday cards which play traditional celebration songs such as “Happy Birthday To You”.

Electronic

(also called e-cards) Greeting cards can also be sent electronically. Flash-based cards can be sent by email, and many sites such as Facebook enable users to send greetings. More recently, services have launched which enable users to send greetings to a mobile phone by text message or use mobile app for this purpose such cards are called Mobile E-cards or MCards. Many of these electronic services offer open or anonymous chat, to enable further discussion.

Pop-up

Pop-Up cards are normally cards that, once opened, have a picture coming outward, giving the reader a surprise. Pictures and printed messages in greeting cards come in various styles, from fine art to humorous to profane. Non-specific cards, unrelated to any occasion, might feature a picture (or a pocket to paste in a personal photograph) but no pre-printed message.

Printable

Also known as digital greeting cards, they can be found online through shopping platforms such as Etsy or some blogs. Usually available in the form of a pdf document, the design for a card can be printed out at home or a local print shop. Printable Cards have allowed designers to make cards readily available to customers all over the world.